08-23-2004 Circulation Update from Advertising Age

If Advertising Age were to ever include non-paid circulation magazines again in their circulation rankings, this is what it would have looked like for six months ending 6/30/04. Rankings are based on each magazine’s Circulation Statement submitted for Audit.

The Real Estate Book at number 4.

1. AARP The Magazine  22,720,073
2. Readers Digest  10,228,531
3. TV Guide  9,016,188
4. The Real Estate Book  7,766,623
5. Better Homes & Gardens  7,628,424
6. National Geographic  5,468,471

With the exception of The Real Estate Book, these are all PAID CIRCULATION magazines, which are the only magazines included in this current (August 23, 2004) Advertising Age ranking.

10. Time  4,034,491
18. Newsweek  3,145,362

98. Realtor Magazine  989,175 (NAR’s own magazine – also audited by BPA)

Published or unpublished, we have NO AUDITED NUMBERS for The Real Estate Book's two largest national competitors since for some reason they DO NOT want to be audited.